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Arts Xchange Brand Identity

Functional Logo Design for Fine Art Space

When the Warehouse District Arts Association (WADA) launched an ambitious plan to rehabilitate a 50,000 square-foot studio and gallery space for local artists, it needed an expressive logo design that could live independently of the parent brand. Inspired by the property footprint, we created a modular application that subtly captures the property layout and nods to the letter A in the new “Arts Xchange” name.