Passion Is Everything
A night at Ceviche wows with the Spanish flair of Florida’s original tapas bar and restaurant. But as the 18 year-old brand faced more and tougher culinary encroachment, they invited agency partner Pyper Young to help bring diners back to the table through our restaurant branding expertise.
We started with consumer research, then served up a re-brand strategy that cuts right to the heart of the visitor experience. People expressed nothing less than love for this restaurant, giving it high praise—not only for its tasty food and warm service, but for their emotional response each time they visit.
Next, we applied this insight to create a powerful new brand position, Passion is Everything. We conducted a photo shoot to capture an Old World “painterly” look and applied these assets to craft an alluring brand campaign. Anchored by a sultry TV spot and vibrant website, the creative execution encourages guests to unleash their passion at Ceviche. By actively courting their customer, Ceviche rekindles dining preference among long-time patrons, first-time visitors and special event planners.